Industry SEO
SEO for Hotels & Tourism Businesses in Ireland
Every booking through an OTA costs you 15–20% in commission. We help Irish hotels, B&Bs and activity providers rank on Google and win more direct, commission-free bookings.
Own your bookings, not just your rooms
Online travel agents are useful, but every booking they send costs you commission and hides your guest relationship. Ranking your own website for accommodation and ‘things to do’ searches means more direct bookings, better margins, and guests who belong to you — not to Booking.com.
How we grow tourism businesses
- Destination & experience content — ranking for ‘things to do in [area]’ and capturing travellers early.
- Accommodation-page SEO — optimised, persuasive pages that convert lookers into direct bookings.
- Google Business Profile & Maps — essential for both hotels and attractions.
- Seasonal strategy — ramping visibility ahead of peak booking windows.
- Reviews & reputation — the trust signals travellers rely on most.
💡 Travellers research before they book. Winning the ‘things to do in [area]’ searches puts you in front of guests weeks before they choose where to stay.
Great for
- Hotels & guesthouses
- B&Bs & self-catering
- Activity & tour operators
- Attractions & experiences
FAQ
Frequently asked questions
By ranking your own site for accommodation and destination searches, optimising your booking pages to convert, and building trust through reviews — so guests find and book you directly rather than through a commission-charging OTA.
Ideally several months before your peak season, because rankings take time to build. Starting early means you're visible exactly when travellers are researching and booking.
Yes. We rank attractions and activity providers for ‘things to do’ and experience searches, which drives both direct visits and awareness that benefits the wider local tourism economy.
Ready to rank #1 in Ireland?
Get a free, no-obligation SEO audit. We'll show you exactly where you're losing traffic — and how to win it back.